Getting The Word Out – Marketing

Without a viable targeted marketing message in place and in action, no one will ever know about your newly expanded services. Marketing impacts every aspect of your success in dental sleep medicine and your overall practice, as well.

Remember… there is a very high probability that sleep patients already exist in your current practice.

Marketing and educational materials that introduce these patients to the risks and symptoms of obstructive sleep apnea are in essence creating new patients for your practice. Your new/existing converts to sleep therapy will, in turn, refer your sleep services to those within their influence range. Finally, those referrals will bring with them a full range of general dentistry needs to “feed” your general practice.

SML will work one-on-one with you to help integrate Dental Sleep Medicine into your marketing plan and brand platform by including the following services:

• Customized Patient Brochures (featuring name, logo, credentials)
• Point-of-Purchase Displays and Posters (showcasing name, logo, credentials)
• Reception Area Videos; Webinars; Referral How-To’s; Specialized Letter, Service and Newsletter Templates
• Press Release (s) and/or custom E-mail blasts announcing your new service (conveying core information and   contact info)
• Website/Web Page/Social Media Brand Consultation to help establish, integrate and optimize your new sleep identity